How could a much worse quake cause much less death? One answer is simply luck that the Hatian quake struck a major population center. But, we know that Chile's city of Concepcion was close to the epi-center.
My favorite explanation is discussed in My 2005 paper on deaths from disasters . Using data for nations all over the world, I documented the benefits of economic development. Richer nations suffer fewer deaths from the "same quality" shock.
Now, the open question is "why"?
Explanation #1: The Quality of Government
Richer governments can enforce building codes and quality building codes protect the public.
Explanation #2: Richer people
Richer people live in newer, higher quality structures and this protects them. The structures are built of higher quality (no collapsing cement).
Richer people often live at lower density (outside of a Manhattan or a Tokyo) and this reduces risk.
There is a synergy between #1 and #2. Richer nations tend to have a more educated populace. The educated are better able to monitor their politicians and this provides an incentive for self interested politicians to actually act in the public's interest. The role of the media in "policing" politicians remains an active question in modern economics. Researchers at the London School of Economics have done some of the best research on this topic.
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